When it comes to finding ways to sparkle and shine in the competitive travel and tourism marketplace, telling your brand’s unique story has to be your number one strategic priority.
However, the art of actually writing effective pieces of travel content – in a way that really inspires your clients to build emotional connections with your brand and make bookings – is a challenge that few writers can take on.
That’s because the travel and tourism content copywriter is a colourful and curious creature: One part professional travel branding consultant, one part hippie-dippie creative genius with an untamed imagination and an infectious writing style that can effortlessly suck in a reader at 100 paces.
In short, an effective travel and tourism content copywriter can be hard to find, my friend…
But why does good travel writing content even matter? Because we are going through a transitional period right now that is seeing travel and tourism brands becoming publishers in their own right.
Companies no longer have to rely fully upon paid advertising to make vital connections with their clients. And quite frankly, today’s travel client is advertising-weary. Recent research shows that 85 percent of consumers regularly seek out trusted content when considering a purchase – not advertisements.
So, when your clients spend their precious time seeking out content from you, it can’t be substandard when they find it. It has to connect. It has to be beyond good.
It’s clear that businesses that are investing in magazine-quality content writing and copywriting have the advantage over their competitors, because great content not only wins brand loyalty – it wins hearts too.
Your brand becomes your client’s trusted ‘friend’. They seek you out for travel and tourism advice, expertise, knowledge and inspirational stories.
This is where Sky Blue Content comes in, because nobody can tell your stories better than Sky Blue. And beautifully-crafted, emotive and experiential stories are what elevate a travel brand that’s trying to sell its services into a travel publisher that’s truly connecting with its own tribe of fiercely loyal followers.
That’s because stories matter. They have done since we lived in caves.
Today, a good story inspires future purchase intent in 55% of the people who see it. So go on, I dare you: Go beyond bland descriptions of hotel rooms and tour itineraries and tap into your clients’ appetites for new experiences by providing them with some credible, unique and entertaining travel content that they will want to share.
Sky Blue can be your company’s very own travel editor.
If you want to connect authentically with your clients through engaging SEO-smart storytelling that inspires them to travel, Sky Blue is here to help with its range of boutique travel-writing solutions.
So get in touch: You won’t regret it!
ENGAGING Travel Content by an EXPERIENCED Travel Writer for EXCEPTIONAL Travel Businesses
