CONTENT ELEVATION FOR THE FINEST TRAVEL BRANDS
AI Content Without Soul Is Just Spam.
Your brand has a soul. I’ll make it shine.
Twenty-five years of travel writing — eight of them for The Ritz-Carlton Yacht Collection — have taught me what makes a reader stop scrolling and start dreaming. In that time, I’ve watched the content for the most beautiful places on earth start to sound identical. Every destination and experience deserves better than ‘breathtaking’, so send me a page of your content — and I’ll do the rest.
The brands publishing the most content are trusted the least. Your guests can spot a template from a mile away — and it’s costing you their trust.
WHY IT MATTERS
Travellers don’t want less AI — they want more humanity…
They want more soul.
69%
trust AI-generated content less than human-written work
49%
say AI has made the quality of online content worse — rising to 57% among Gen Z and Millennials
41%
say AI-generated content is only useful when paired with human input
Sources: YouGov survey of 2,557 U.S. adults for Pangram (Apr 2026); Gartner survey of U.S. consumers (Jun 2026); Expedia Group, “The Science of Wanderlust” (Oct 2025).
WHAT I DO
I Take Your AI Content and I Make it Human.
Elevation
Send me your AI-assisted copy and I’ll rewrite it to sound like it came from someone who has actually lived the experience.
Voice
I can create a tone of voice guide specifically for your brand that ensures that every piece of content you work on is unmistakably yours, whoever — or whatever — writes it.
Creation
Website copy, brochures and guest communications, written from scratch when you need something conceived, not fixed.
UGC
Authentic video travel content that connects with guests who trust real voices. Coming soon.
THE DIFFERENCE
Machine versus Human
Written by a traveller, not a template.
FEATURED CASE STUDY
The Ritz-Carlton Yacht Collection
Eight years. Thousands of shore excursion descriptions and marketing emails. One of luxury travel’s most exacting brands.
I wrote the descriptions for The Ritz-Carlton Yacht Collection’s itineraries and shore excursions worldwide — from private vineyard tastings in France to hidden-cove snorkelling adventures in St Barths. Every description had to carry the brand’s understated elegance, but it still had to make a guest want to step off the superyacht.
“Vickie contributed hundreds of compelling shore excursion descriptions that vividly captured the essence of each destination.”
— The Ritz-Carlton Yacht Collection
Writing for and about
The Ritz-Carlton Yacht Collection · Sandals · Extraordinary Journeys · Emirates · Hard Rock All Inclusive · Air France-KLM · Velas Resorts
Bylines in
Canadian Traveller · The Irish News · CT Magazine · OpenJaw
KIND WORDS
“She has a wonderful way of taking bland travel information and polishing it up into irresistible content.”
— Andrew Ricketts, President, TOTAL Public Relations
THE OFFER
Send me a page. I’ll elevate it — for free.
Pick one page you’re not happy with — a hotel description, an itinerary, a landing page. I’ll edit it and send it back to you within five working days.
No charge. No obligation. No hassle. If you like what you see, let’s talk. If you don’t, you’ve lost nothing, but you’ve gained a better page.
One page only, up to 300 words. One free elevation per company or brand.
LET’S TALK
Send Me Your Content.
Do you have a page that isn’t landing, or a brand voice that needs to shine? I’d love to see it…