WHAT I DO
I Take Your AI Content and I Make it Human.
Every luxury travel brand out there is publishing more content than ever before — yet somehow they’ve never sounded so soulless. Guests can tell when brands use templated blogs, AI-generated itineraries and bland copy that could come from any old brand in the world — and that reflects on bookings. So send me one page of your copy, and I’ll bring it back to life for you — for free.
Image: Alex Bertha / UnSplashElevation
Your AI content — now with soul
Send me your AI-assisted copy and I’ll rewrite it to sound like it comes from a human who has actually lived the experience. Hotel descriptions, itineraries, landing pages, guest emails — revamped so they’re specific, sensory, and unmistakably on-brand.
Voice
A tone of voice guide — built just for your brand
I can create a tone of voice guide specifically for your brand that ensures every piece of content you work on is unmistakably yours, whoever — or whatever — writes it. Your brand voice will remain consistent, no matter what AI tool, agency or travel writer you use.
Creation
Fresh content — when you need an idea conceived, not fixed
Website copy, brochures and guest communications, written from scratch when you’re craving originality. Put my twenty-five years of travel writing experience to work for your distinctive brand.
UGC
Authentic video travel content that connects with guests who trust real voices
Coming soon.
FREE DOWNLOAD
The Cost of Bland
Why AI content is costing luxury travel brands more than they think.
Free – no email required.
WHY WORK WITH ME
I have spent twenty-five years making travel content shine.
I’ve spent a quarter of a century in travel and lifestyle writing — as a journalist and editor, in print and online, and across both B2B and B2C media. I was Advertising Feature Editor at The Irish News and Editor at Canadian Traveller Magazine. I spent eight years crafting content for one of the world’s most luxurious cruise lines, and I have worked with travel and hospitality brands from across the globe in my role as Founder at Sky Blue Content for over a decade. I know what makes a reader stop scrolling and start dreaming — and how to make them book.
A person is always better than a prompt.
KIND WORDS
“When it comes to creative corporate storytelling – producing copy that resonates with potential clients – Vickie is hard to beat.”
— Steven LarkinDirector of Sales, Delta, Air France, KLM & Alitalia