It’s All About Getting Personal

By Vickie Sam Paget, Sky Blue Content

When it comes to buying travel, customers have come to expect a highly-personalized experience that is specifically tailored to meet their needs, according to Deloitte’s Travel and Hospitality Industry Outlook for 2017.

Here are the three main consumer mindset take-aways from the report to help you and your travel business stay ahead of the curve:

1. Consumers want authenticity, personalization, removal of friction and on-demand functionality in their travel experiences;

2. Travel and hospitality companies are beginning to capitalize on products outside of their traditional remit, such as reimagined public spaces for hotels and customized, organic meals for restaurants; and

3. Personalization can go a long way, but getting it right can be difficult for brands, as customers’ needs and preferences frequently change.

In short: It’s all about getting personal.

Image: flickr.com/photos/angelramosg/