Expedia Report Reveals Double-Digit Growth in Travel Content Consumption
By Vickie Sam Paget, Sky Blue Content
A recent study from Expedia about the traveller’s 45-day path to purchase point reveals that the consumption of digital travel content is seeing double-digit growth year-on-year. Here are five mind-blowing statistics from the report…
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More than 66 percent of Canadian travel bookers said search engines and friend or family recommendations were used most during the inspiration phase of trip planning.
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Travel content is currently consumed by 70 percent of digital users in Canada.
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The consumption of digital travel content is witnessing a growth rate of 18 percent in Canada.
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In the 45 days prior to booking a trip, Canadians make 161 visits to travel sites.
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Europe accounted for 33 percent of the destinations researched by Canadian travel bookers, followed by Latin America (26 percent) and Asia (18 percent).
