57 percent of businesses have acquired new customers thanks to their blog. So what are you waiting for?
You’ve schlepped around a million different hotel rooms. You’ve soaked up destination knowledge like a sponge. You’ve eaten at some fabulous restaurants. You have a tonne of product knowledge at your fingertips. You’ve made some great new friends who also love everything to do with travel. You’ve inspected, you’ve networked, you’ve brainstormed and you’ve laughed… And maybe you’ve even had a hangover (or two).
Yes, you lived and breathed that fabulous FAM trip. But now what?
Now, dear travel pro, you need to BLOG… Blog, blog, blog. And then blog some more.
“But why?” I hear you cry!
I have a few answers for you. In part one of this two-part blog, I’m going to give you five brilliant reasons why every travel agent should blog about their latest FAM trip…
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Blogging promotes your expertise. Whether your FAM trip was in Jamaica or Johannesburg, you are now a destination expert. You have personal experience of that destination or product—and that’s valuable to your clients. Don’t you think you should let them know you’re a destination expert? Promote your new expertise to them by blogging.
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Blogging is brilliant for your business. Businesses that blog get 55 percent more website visitors, according to HubSpot. In fact, 57 percent of all businesses have acquired a new customer because of their blog. So what are you waiting for?
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Blogging about your FAM trip makes you look cool. Travel is sexy; we know that—and so do your clients. The fact that you’re off globetrotting around the word all in the name of providing your clients with the best insider knowledge available—wow—that’s sexy and that’s cool! Let your clients know just how cool you are!
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Blogging is a great way to boost business with your preferred suppliers. Giving your clients—and potential clients—the lowdown on your favourite suppliers puts the spotlight on the companies you prefer to work with. Time your blog with a particularly tasty travel offer from that supplier, and you’re on to a winner for sure. And just think of the reward points you can earn!
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Blogging can be easy—and affordable. Instead of wasting hours and hours staring at a blank computer screen in search of inspiration, check out Sky Blue Content’s special offer for professional travel blogging services below. It’s easy-peasy to get your superstar travel blog up and running with Sky Blue for just $150 before February 28, 2018. So go on. What are you waiting for? Get blogging today.
Check out next week’s Sky Blue Content newsletter for another five brilliant reasons why all travel agents should be blogging about their latest FAM trip!
Main image: flickr.com/photos/bbx-de/
